Social media has become a separate world itself. Nothing is constant in this world. Nowadays every business owner carry out its brand marketing on the social media. Why they prefer this? Because they know the power of social media. Social media is a place where people from different countries, regions, and backgrounds come together under one roof to share their thoughts. There is no better place to advertise your business other than social media. Among all the social media platforms, 80% of users at least follow one business account on Instagram.
Social media includes different broad platforms like Facebook, Instagram, Twitter, Snapchat and many more. But Instagram is more preferred by the businessmen. Instagram has overshadowed all other social media platform. In this article, you are going to explore the reasons why they prefer Instagram over the other social media platforms. So here they are-
For Increasing Their Brand Reach-
As you are aware of the thing that Instagram has more than 800 million monthly active users. So when this platform is providing traffic for so many people then why businessmen prefer another social platform to advertise their brand.
For Sharing Beautiful Visual Content-
It is a gospel truth that visuals have become the best way to communicate and get engaged with more numbers of people. That is why marketers are using more visual content in their marketing strategies. When it comes to visual content there is no social media platform better than Instagram. It is a platform whose news feed always consist of attractive visual contents. Visuals play an important role in getting more Instagram engagement.
To Get The Attention Of Mobile Application Users-
As you know that most of the social media Platforms are nowadays mostly accessed by the mobile phones. Business marketers want that all the mobile app users get to know about their brand. According to the survey it has been found that about 104.42 million people accessed the Instagram application. According to some study, it has been also said that about 84.9% of the time people spend using mobile applications. That is why marketers prefer to advertise their brand on Instagram.
Winning Through Instagram Stories-
According to the current scenario, about 300 million people actively participate in Instagram stories daily. People love to see Instagram stories and also posting of their own. They like brands which try to communicate with them through Insta stories. Instagram is best when it comes to storytelling.
These are the top four reasons why businessmen prefer Instagram over other social media platform. Instagram has the most interesting features that are perfect for marketing different brands to get connected with the right audience.